RYD
RYD TRUE TRACTION
RYD TRUE TRACTION
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The TRUE range delivers a great all-round pad and has our
highest tail kick at 27mm. The arch bar weighs in at 4mm
wide and 5mm high giving this superstar immediate broad
appeal. Add to it the colour block design with highlight trim
and you’re looking at the most popular all-round pad in our
range. Choose from Square Cut or Diamond Dot groove.
DIAMOND DOT GROOVE - Thickness - 3mm
Slightly thinner than our regular patterns, this design has been developed with performance in mind. Tested around the globe by WSL Championship tour surfer, Caio Ibelli, the addition of the micro dot to the vertically positioned diamond groove ensures maximum grip with an even closer connection to your board, making it truly the F1 fabrication of our range.
Welcome to the RYD brand. We love surfing. But that’s a pretty broad statement. We love the act of surfing as much as what it brings to the world – that feeling of stoke that’s really hard to describe to those who don’t get it. We never underestimate the fun factor either, so we spend a lot of time chasing after it. But it’s not all about us, we love to share that feeling, pass it on, and spread the good vibes around.
We know that from time-to-time surfing can get a little cynical and competitive, and we’re not talking contests, we think those are cool! It’s more the hustling in the line-up for the best waves, claiming how good the waves were yesterday (or just before you arrived), how someone did a better turn or caught more waves than you. And don’t even get us started on rambling on about the good old days!
Rather, you’ll hear us say things like, ‘may the waves be good where you are.’ It’s the core philosophy of all things RYD. We’re about sharing the stoke that surfing brings, whether you’re a newbie or a pro.
We’ve realised that inspiring others to have fun in and around ocean is the thing that gets us out of bed in the morning. And our message is centred on sharing that sentiment from the beginner to the professional on the world tour.
And we’ve got some amazing surfers that call RYD home. From WSL Championship Tour Surfer, Caio Ibelli and World Longboard Champion, Stevie Sawyer — to the local groms, the ladysliders and the up-and-coming chargers. All united, our tribe starts to feel exactly how we like it — a complete family.
We were born in Cape Town in 2014, but our good vibes have spread all over the world with roots now in Australia, the USA, New Zealand and Europe.
